Cover Story

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Cover Story

MIT researchers have found the languages tend to divide the "warm" part of the color spectrum into more color words than the "cooler" spectrum, which makes the communication of warmer colors more consistent. From left to right, this chart shows the order of most to least efficiently communicated colors in 110 non-industrialized languages, plus English, Bolivian-Spanish, and Tsimane'. Image generated by Richard Futrell, Gibson laboratory.

View the MIT News story that features this research study by Prof. Ted Gibson